The
auto industry is also undergoing changes due to the public’s
awareness of environmental issues. The industry is experiencing
pressure from educated and concerned consumers, the media and the
government to shape up and go green.
By working with OILCHG,
a dealer's green talk gets strengthened by having (another) measurable
and tangible way of 'walking the green walk'. As a general rule,
for every opt-in mobile subscriber, the industry saves four mailings
per year.
Those paper and energy savings get big quickly when just a few organizations
make the commitment to do it.
If you're thinking about how to go green and learn more, let
us know. |